Privacy Policy

Last updated August 3, 2026

Your privacy is important to us. This Privacy Policy describes how CounterCtrl Cloud, a Data Enterprises, Inc. company (“CounterCtrl Cloud,” “Company,” “we,” “us,” or “our”), collects, uses, stores, and shares personal information.

This Privacy Policy applies to counterctrlcloud.com and all other websites, applications, platforms, products, services, and tools operated by CounterCtrl Cloud where this Privacy Policy appears or is linked. Collectively, these are referred to as the “Services.”

By creating an account, providing information to us, accessing the Services, or continuing to use the Services, you acknowledge that you have read and understood this Privacy Policy.

IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY OR OUR PRACTICES, YOU MAY NOT ACCESS OR USE THE SERVICES.

This Privacy Policy may change from time to time. Your continued use of the Services after changes are posted constitutes your acceptance of those changes. We encourage you to review this Privacy Policy periodically.

1. Personal Information We Collect

We may collect personal information that identifies, relates to, describes, or could reasonably be associated with an individual, consumer, household, business user, or account.

Certain personal information is required to provide the Services. If you do not provide the requested information, we may be unable to create your account, authenticate your access, provide certain features, respond to requests, or deliver our products and services.

2. Business and Customer Data

CounterCtrl Cloud is a business analytics, reporting, data management, and operational intelligence platform.

Customers may provide or make available business information through the Services. This may include sales information, store information, product information, transaction data, invoice information, operational records, employee identifiers, cashier information, customer identifiers, or other business data.

Our customers are responsible for determining what data is submitted to the Services and for ensuring that they have the legal authority to collect, use, and provide that data.

When we process business or customer data on behalf of a customer, we generally act as a service provider or data processor. The customer remains responsible for its data collection practices, notices, permissions, and responses to requests from individuals whose information may be contained in customer data.

Uses

Provide the Services
Maintain and support customer accounts
Process and analyze customer information
Generate reports, analytics, dashboards, forecasts, and operational insights
Protect the security and integrity of the Services
Comply with contractual and legal obligations
Improve the performance and functionality of the Services

3. Cookies and Other Tracking Technologies

Cookies are small text files stored by an internet browser on a computer or device.

Purposes

Authenticate users
Maintain secure sessions
Remember preferences
Understand how the Services are used
Measure performance
Diagnose technical issues
Improve functionality
Protect against unauthorized activity

Cookie types

Essential Cookies

These cookies are necessary for the core operation and security of the Services. They may support authentication, account access, session management, security, and access to protected areas.

Performance and Functionality Cookies

These cookies help improve the performance and functionality of the Services. They may remember user preferences and previously selected settings.

Analytics and Customization Cookies

These cookies help us understand how the Services are accessed and used.

Page URL
Page title
Browser type
Device type
Operating system
Referring website
Language
IP address
Interaction information
Application performance information

You may configure your browser to reject or remove certain cookies. Some Services or features may not function correctly when cookies are disabled. Essential cookies cannot be rejected because they are necessary to provide secure access to the Services.

4. Do Not Track

Some browsers and devices offer a “Do Not Track” setting that signals a preference regarding online tracking.

There is currently no universally accepted standard for responding to these signals. At this time, our Services do not respond to Do Not Track browser signals.

If applicable laws require us to recognize a particular tracking preference signal, we will update our practices and this Privacy Policy accordingly.

5. Promotional Communications

We may use your contact information to send you information about CounterCtrl Cloud products and services, product updates, new features, training opportunities, events, promotions, service announcements, and related Data Enterprises, Inc. products and services.

We do not sell personal information to organizations outside Data Enterprises, Inc. for their independent marketing purposes.

Even after opting out of promotional communications, you may continue to receive transactional, account, security, support, billing, or service-related communications.

Opt out methods

Use the unsubscribe link included in an email
Reply “STOP” to an eligible text message
Contact us using the information in the How to Contact Us section

6. How Personal Information Is Collected

Methods

Directly from you
Through account registration
Through forms or support requests
Through communications by telephone, email, text message, or other methods
Through your use of the Services
From your employer or organization
From an authorized account administrator
From customers that provide data to the Services
From service providers and business partners
From cookies and analytics technologies
Through automated monitoring of our websites, applications, networks, systems, and communications platforms

7. How and Why We Use Personal Information

Purposes

Providing the Services

We process this information to perform our agreements with customers and provide requested products and services.

Create and administer accounts
Authenticate users
Provide access to authorized features
Process customer data
Generate analytics and reports
Deliver products and services
Respond to support requests
Communicate with users and customers

Security and Fraud Prevention

Protect accounts
Detect unauthorized access
Prevent fraud
Investigate suspicious activity
Monitor system security
Protect our customers, Company, systems, and Services

Business Operations

Maintain customer records
Improve operational efficiency
Conduct training and quality control
Manage customer relationships
Administer billing and subscriptions
Maintain business records
Enforce our policies and agreements

Product Improvement and Analytics

Analyze application usage
Improve existing features
Develop new features
Measure product performance
Diagnose technical issues
Understand customer needs
Improve the user experience

Legal and Regulatory Compliance

Comply with applicable laws
Respond to lawful requests
Maintain legally required records
Establish or defend legal claims
Enforce contractual obligations

Marketing

Market products and services to existing customers
Market products and services to former customers
Communicate with individuals or organizations that have expressed interest in our services
Communicate with potential business customers

8. Aggregated and De-Identified Information

We may aggregate, anonymize, or de-identify information so that it no longer reasonably identifies an individual, customer, store, or organization.

Aggregated and de-identified information is not treated as personal information under this Privacy Policy when it cannot reasonably be used to identify an individual.

We will not attempt to re-identify information that has been properly de-identified unless permitted or required by law.

Uses

Generate industry benchmarks
Analyze geographic or market trends
Understand how the Services are used
Conduct validation studies
Create statistical reports
Improve our products and services
Develop new analytics and functionality

9. Who We Share Personal Information With

Recipients

Data Enterprises, Inc. Affiliates

CounterCtrl Cloud is a Data Enterprises, Inc. company. Information may be shared with Data Enterprises, Inc. and its affiliated operations when necessary to provide, administer, support, secure, or improve the Services.

Business Partners

We may disclose information to companies with which we partner to provide services, integrations, customer support, product features, promotions, or other activities described in this Privacy Policy.

Service Providers

We may share information with third parties that provide business, professional, hosting, cloud infrastructure, security, technical, payment, communication, customer support, or administrative services on our behalf.

Analytics Providers

We may share limited information with providers that help us understand usage, measure performance, diagnose issues, and improve the Services.

Marketing and Advertising Partners

We may share limited personal information with marketing service providers that assist us in delivering and measuring business communications. We do not sell personal information to third parties for their independent marketing purposes.

Government and Public Authorities

We may disclose information when required or permitted by law, including in response to subpoenas, court orders, investigative demands, law enforcement requests, regulatory requests, or other lawful governmental requests.

Business Transactions

We may disclose or transfer information in connection with a merger, acquisition, financing transaction, sale of assets, corporate restructuring, bankruptcy, receivership, or transfer of all or part of our business.

Additional disclosures

Protect our operations
Protect the operations of our affiliates
Investigate fraud
Prevent illegal activity
Protect our rights or property
Protect the privacy or safety of customers, users, employees, or others
Enforce our agreements
Pursue available remedies
Limit damages

10. Data Retention

We retain personal information while you maintain an account, your organization remains a customer, we provide products or services, or the information is needed for an authorized business purpose.

Retention periods may vary based on the type of information, the sensitivity of the information, the purpose for which it was collected, contractual requirements, customer instructions, and applicable law.

Customer data may be retained according to the applicable customer agreement, service order, data retention configuration, or documented customer instructions.

Retention reasons

Respond to questions, complaints, or claims
Maintain business and transaction records
Demonstrate compliance with contractual obligations
Improve security
Detect and prevent fraud
Resolve disputes
Enforce agreements
Comply with legal or regulatory obligations

11. Children and the Services

The Services are intended for business use and are not directed to children.

You may not create an account or use the Services if you are under 18 years of age unless your use is specifically authorized by your employer, educational institution, parent, or legal guardian and permitted by applicable law.

We do not knowingly collect personal information directly from children under 13. If we learn that we have collected personal information directly from a child under 13 without appropriate authorization, we will take reasonable steps to delete the information.

12. Keeping Personal Information Secure

We use reasonable and appropriate administrative, technical, and physical safeguards designed to protect information from unauthorized access, unauthorized use, loss, misuse, alteration, disclosure, or destruction.

Our security practices may include access controls, authentication procedures, monitoring, encryption, network protections, employee training, secure development practices, and vendor management procedures.

No system can be guaranteed to be completely secure. Internet transmissions are not always secure and we cannot guarantee that information, searches, files, or communications will never be accessed, disclosed, altered, or destroyed.

Users are responsible for protecting their account credentials and promptly notifying us of suspected unauthorized account activity.

13. Where Personal Information Is Stored

Customer information may be stored in the United States or in another location used by our authorized service providers.

Locations

At Data Enterprises, Inc. offices
In cloud-hosted environments
At third-party data centers
By authorized service providers
By representatives and agents supporting our operations

14. Users Outside the United States

CounterCtrl Cloud and Data Enterprises, Inc. are headquartered in the United States and use service providers located in the United States.

The Services are primarily intended for customers and users in the United States.

When you access the Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or another jurisdiction where we or our service providers operate.

Privacy laws in those jurisdictions may differ from the laws in your location. By using the Services and providing information to us, you acknowledge that your information may be processed in these jurisdictions as described in this Privacy Policy.

15. Third-Party Websites and Services

The Services may contain links to third-party websites, applications, integrations, or services.

We do not control and are not responsible for the privacy, security, products, services, content, or data practices of third parties.

A link to a third-party service does not constitute an endorsement of that service.

We encourage you to review the privacy policy and terms of any third-party service before providing it with personal information.

Questions, complaints, claims, or concerns regarding a third-party service should be directed to the operator of that service.

16. Your Privacy Choices and Rights

Depending on your location, you may have rights regarding your personal information.

These rights may be subject to legal exceptions and verification requirements.

When personal information is processed by CounterCtrl Cloud on behalf of a customer, you may need to submit your request directly to that customer. We may assist the customer with responding to the request as required by contract or law.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Rights

Request access to personal information
Request correction of inaccurate information
Request deletion of certain information
Request information about how personal information is used
Request information about categories of third parties receiving information
Opt out of certain marketing communications
Restrict or object to certain processing
Receive a copy of certain information
Appeal a decision regarding a privacy request

17. Changes to This Privacy Policy

This Privacy Policy was published on the Last Updated date shown above.

We may modify this Privacy Policy from time to time to reflect changes in our Services, business practices, technology, applicable laws, or regulatory requirements.

Changes will be posted on this page with an updated revision date.

When required by law, we may provide additional notice through the Services, by email, or through another appropriate communication method.

18. How to Contact Us

Please contact us with questions about this Privacy Policy, our privacy practices, or personal information associated with you.

CounterCtrl Cloud
A Data Enterprises, Inc. Company
webinfo@dcrpos.com
www.counterctrlcloud.com